COOKIES POLICY
In compliance with the Spanish regulations governing the use of cookies in the provision of electronic communications services, as contained in Royal Decree-Law 13/2012 of 30 March, we hereby inform you about the cookies used on the website https://citycard.esmadrid.com which MADRID DESTINO makes available without cost to all interested parties. Similarly MADRID DESTINO informs you that by browsing the website https://citycard.esmadrid.com you are giving your consent to their use.
What are cookies and what are they used for?
A cookie is a file that is downloaded to your computer, tablet, smartphone or any other device when you access certain websites. Among other purposes, cookies enable a website to collect and store information about the browsing habits of a particular user or his or her device, and, depending on the information contained in the cookies and the way in which the device is used, they may also be used to recognise the user. Cookies cannot damage your device in any way. Quite to the contrary in fact: when cookies are active, they actually help to identify and resolve potential errors.
Identification of cookies
In the text below, cookies are classified into various categories. It should nevertheless be noted that the same cookie may fall into more than one category.
Types of cookies depending on the entity that manages them
The following cookies can be distinguished according to the entity that manages the device or domain from which the cookies are sent and how the data obtained is processed:
- Own cookies: These are cookies sent to the user's terminal from a computer or domain managed by the editor itself, from which the service requested by the user is provided.
- Third-party cookies: These are cookies sent to the user's terminal from a computer or domain that is not managed by the editor, but by another entity that processes the data obtained through the cookies.
If the cookies are installed from a computer or domain managed by the editor itself but the information collected by the cookies is managed by a third party, then the cookies shall not be considered own cookies.
Types of cookies based on how long they remain active
Cookies can be categorised as follows, according to how long they remain active on the terminal equipment:
- Session cookies: These cookies are designed to collect and store data only while the user accesses a web page. They are normally used to store information which is only of interest during the provision of the service requested by the user, on one specific occasion (e.g. a list of purchased products).
- Persistent cookies: These are a type of cookie in which data remains stored on the terminal equipment and can be accessed and processed for a defined period by the manager of the cookie. This period can range from a few minutes to several years.
Types of cookies according to their purpose
The following types of cookies can be distinguished according to the purpose for which the data obtained through the cookies is used:
- Technical cookies: These are cookies that enable the user to navigate a website, platform or application and to access various options or services offered therein, e.g. control traffic and communicate data, identify the session ID, access restricted areas, consult the individual components of an order, carry out the purchase process for orders, process requests for registration or participation in an event, use security elements while browsing, store content for video or sound broadcasts or share content through social networks.
- Personalised cookies: These cookies enable the user to access the service using some general default settings taken from various settings on the user's terminal, e.g. language, type of browser and regional settings used to access the service, regional settings used to access the service, etc.
- Analysis cookies: These cookies enable their manager to monitor and analyse the behaviour of users of the websites to which the cookies are linked. The information collected by these cookies is used to measure activity on websites, applications or platforms and to create browsing profiles for their users in order to institute improvements through analysis of data relating to how users are employing the service.
- Third-party advertising cookies: These cookies allow advertising spaces to be managed as effectively as possible. These cookies store information on users' behaviour obtained through continual observation of their browsing habits, thus enabling specific profiles to be developed in order to display advertising based on these habits.
The cookies used in the website https://citycard.esmadrid.com (hereinafter, the Website) are own and third-party cookies that enable us to store and access information relating to the language and browser type used and other general default user settings, as well as to monitor and analyse users' activities with the aim of improving and providing our services as efficiently and in as customised a manner as possible.
The use of cookies in the provision of Information Society services offers numerous benefits due to the fact that they: (i) facilitate the user's navigation of the Website and access to the various services it offers; (ii) eliminate the need for the user to configure general default settings on each visit to the Website; and (iii) foster improved functioning of the Website and the services provided therein, by analysing of the information obtained through installed cookies.
MADRID DESTINO does not collect or store your personal information (e.g. your name or address), and therefore this information cannot be used to identify you.
Nevertheless, you can configure your browser to accept or reject cookies, or choose which cookies to accept and which to reject, by following one of the procedures detailed below, depending on the browser used:
- Google Chrome
- Mozilla Firefox
- Internet Explorer
- Safari
- Opera
- Internet Explorer (Windows Phone)
- Safari para IOS (iPhone y iPad)
- Chrome para Android
ON ITS WEBSITE, MADRID DESTINO USES:
Session cookies
Storage and validity of session cookies is temporary, i.e. until the user ends the Website session. These cookies do not permanently record any information on your computer’s hard drive.
|
Cookie |
Owner |
Duration |
Purpose |
Level |
|---|---|---|---|---|
|
cookieControl |
citycard.esmadrid.com |
1 year |
This technical cookie allows us to know if the cookie policy notice of our Website has already been shown to you so as not to show it again. |
1 |
|
cookieControlPrefs |
citycard.esmadrid.com |
1 year |
This technical cookie allows us to know the type of cookies that the user has accepted. |
1 |
|
MADRID_DESTINO_DEV |
citycard.esmadrid.com |
1 year |
This cookie tells us whether a user is authenticated among the different Madrid Destino websites |
1 |
Analysis cookies
Specifically, Madrid Destino stores Google Analytics "analytical" cookies on the user's terminal. The user may opt out of being tracked using the opt-out facility provided by Google Analytics.
For more information: Google Analytics Cookie Usage on Websites.
|
cookie |
Owner |
Duration |
Purpose |
Level |
|
_ga |
|
2 years or update |
A cookie set by the analytics.js JavaScript library owned by Google. The analytics.js library is part of Google Universal Analytics and it uses this first-party cookie, which contains an anonymous user identifier, to differentiate between users. |
2 |
|
_gid |
|
24 hours |
A cookie set by the analytics.js JavaScript library owned by Google. The analytics.js library is part of Google Universal Analytics and it uses this first-party cookie, which contains an anonymous user identifier, to differentiate between users. |
2 |
|
_gat |
|
10 minutes following creation or modification |
A cookie set by the analytics.js JavaScript library owned by Google. The analytics.js library is part of Google Universal Analytics. It uses this first-party cookie, which contains an identifier, to differentiate between different tracker objects created during the session. |
2 |
|
__utma |
|
2 years or update |
This cookie keeps a log of the number of times a user has visited a site, and when the first visit and last visit took place. |
2 |
|
__utmb |
|
30 minutes or update |
This cookie helps calculate the duration of a user's visit by storing the time and date of access. |
2 |
|
__utmc |
|
expires on end of session |
This cookie helps calculate the duration of a user's visit by storing the time and date of exit from the site. |
2 |
|
__utmz |
|
6 months or update |
This cookie helps record traffic source or campaign information; it keeps a log of which search engine the visitor used, which links he or she clicked on, which keywords were used and from which area of the world the page was accessed. |
2 |
|
__utmli |
|
2 years or update |
These cookies create an anonymous user ID which is used to count the number of times a user visits the Website. It also keeps a record of the first and last time the user visited the Website. Similarly, it calculates when a session has ended, the user's origin and the keywords used. |
2 |
Cookies used by external content providers' plugins
Cookies used by external content providers' plugins are necessary to enable the user to access content or services provided by third parties, e.g. to view videos stored on YouTube, to view geographic locations in Google Maps or to offer you information on how many times the page of our Website you are viewing has been evaluated by Google+1. They are governed by the provisions of their respective cookies policies.
Google plugin cookies
Madrid Destino uses external Google plugins, which means that cookies will be sent.
For more information, consult: How Google uses cookies
The information collected by the external Google plugins on our Website, including the user's IP address, may be sent to Google and stored on its servers. This information is managed exclusively by Google. These cookies do not identify the user personally unless he or she has an active Google session, in which case the information will be linked to the Google account.
For more information, consult: Types of cookies used by Google
Madrid Destino uses the Google Maps plugin to display geographic locations (our offices and other locations).
Some parts of the Website show embedded YouTube videos. The cookies implemented by Google on any page containing a YouTube video are used to measure the number and behaviour of YouTube users, including information linking the visit to our Website to the user's Google account in the event that there is an active session.
Madrid Destino uses the Google DoubleClick for Publishers platform (Google) to distribute advertisements on the Website. We use these cookies to understand how people access our digital advertising campaigns. They allow us to understand and evaluate clicks on our advertising so that we can improve the service you receive. For more information about DoubleClick cookies, please visit:
www.google.es/policies/privacy/ads/#toc-doubleclick
www.google.es/policies/privacy/ads/
In accordance with the provisions of the data protection regulations, we inform you that you may withdraw these authorisations through your own browser and that you may exercise your rights of access, rectification or deletion, data processing limitation or opposition, as well as the right to data portability by writing to:
MADRID DESTINO CULTURA TURISMO Y NEGOCIO, S.A. You may also send an email to dpd@madridestino.com
Furthermore, you may file a complaint with the Spanish Data Protection Agency, or contact the Data Protection Officer at dpd@madrid-destino.com.
Users are hereby informed that Google may transfer this information to third parties where required to do so by law, or when these third parties process the information on Google's behalf. Google will not associate the user's IP address with any other data held by Google, and will therefore do so in an entirely anonymised manner.
To refuse or delete this cookie, please go to the following address:
Vimeo plugin cookies
We have embedded videos from Vimeo on some pages of our Website. This service uses Google Analytics to monitor usage. To this end, it employs the same cookies described in the section: "Analysis Cookies" “__utma”, “__utmb”, “__utmc” y“__utmz”.
For more information, please visit: Vimeo Cookie Policy.
Levels of intrusion associated with the cookies we use
The cookies outlined above are associated with a "level of intrusion" criterion which rates them on a scale of 1 to 3, where:
- Level 1: is for cookies used internally as an essential component of provision of the service requested by the user.
- Level 2: is for anonymous cookies used internally which are necessary for content maintenance and navigation, as well as cookies managed by third parties within the context of services expressly requested by the user on the websites of said third parties (e.g. Social Facebook or Twitter plugins, embedded videos, maps).
- Level 3: is for cookies managed by third parties within the context of services not expressly requested by the user, enabling the monitoring of said user via web pages not owned by Madrid Destino (e.g. graphic advertising management platforms). The owner shall be specified for cookies rated at this level. Use of level 3 cookies is only permitted following authorisation by the user, through express confirmation of his or her consent.
Review
These lists are updated as quickly as possible as the services offered on the Website change or evolve. Occasionally during this update process, however, the list may not yet include a cookie, although such cookies shall always have the same purposes as those included in the lists.
DISABLING AND BLOCKING COOKIES
Users may in any case enable the option on their own browsing system to disable the installation of cookies. In such an event, however, MADRID DESTINO cannot be held responsible for the fact that some of the services offered on this website may not function correctly if cookies are disabled.
The following links provide instructions that will help you to configure the settings of the main and most widely used browsers.
- Internet Explorer:
https://support.microsoft.com/es-es/help/17442/windows-internet-explorer-delete-manage-cookies
- Microsoft Edge:
https://support.microsoft.com/es-es/help/4027947/microsoft-edge-delete-cookies
- Google Chrome:
https://support.google.com/chrome/answer/95647?hl=es
- Mozilla Firefox:
http://support.mozilla.org/es/kb/habilitar-y-deshabilitar-cookies-que-los-sitios-we
- Safari:
http://support.apple.com/kb/ph5042
- Safari for IOS (iPhone and iPad):
http://support.apple.com/kb/ht1677?viewlocale=es_es&locale=es_es
- Chrome for Android:
https://support.google.com/chrome/answer/2392971?hl=es
For more information on cookies and how to disable them depending on which browsing system you are using, please consult the following link: www.aboutcookies.org
Otherwise, the fact that you have been informed by MADRID DESTINO CULTURA TURISMO Y NEGOCIO, S.A. about the use of cookies and as these have not been disabled implies that you give your consent to the processing of data by Google in the manner provided for in this notice and for the purposes described herein.
If you have any questions or comments, please contact MADRID DESTINO through its customer service or contact us at: citycard@esmadrid.com.